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Before the sprint begins, you’ll share relevant materials at least 48 hours before Day 1, such as:
Day 1 - Brand Foundation Pressure-Test
We review the brand idea, founder vision, product logic, category role, and commercial ambition.
Day 2 - Positioning and Perception Review
We pressure-test whether the brand is clear, differentiated, credible, premium, and commercially understandable to consumers, trade, and partners.
Day 3 - Market Readiness Review
We review packaging, story, channel logic, trade appeal, consumer appeal, launch assumptions, and risks that could weaken market response.
Day 4 - Growth Decision Roadmap
We identify what needs to be strengthened before bigger investment and define the clearest path forward.
By Day 7, you receive a written Brand Readiness Memo including:
This sprint covers one brand.
This is a strategic readiness sprint, not a full brand development project. It does not include brand book creation, naming, logo design, packaging design, copywriting, full go-to-market planning, distributor outreach, sales deck creation, investor deck creation, financial modeling, consumer research, legal review, compliance approval, or implementation support.
One round of clarification is included within 5 business days after the final memo is delivered.
Confidential materials may be required for the sprint to be effective. An NDA can be signed before materials are shared, using either your company’s NDA or one provided by our legal team.
If client materials are delayed, the sprint timeline may shift.
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