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Before the sprint begins, you’ll share relevant materials at least 48 hours before Day 1, such as:
Day 1 - Current State Pressure-Test
We review what is happening now, where the team is focused, what feels unclear, and which assumptions may be driving the wrong activity.
Day 2 - Brand, Message, and Market Fit
We pressure-test positioning, audience logic, messaging, category relevance, and whether the brand is showing up with enough clarity and commercial weight.
Day 3 - Channel and Activity Focus
We review digital, content, paid media, trade, retail, campaigns, and activations to clarify which activities deserve more focus, less focus, or a different role.
Day 4 - Keep / Cut / Fix / Fund
We define what should be kept, cut, fixed, funded, delayed, or questioned over the next 90 days.
By Day 5, you receive a written 90-Day Growth Priority Memo including:
This sprint covers one brand.
This is a strategic pressure-test, not an implementation project. It does not include campaign creation, media planning, content production, design, copywriting, social media management, website work, consumer research, legal review, compliance approval, or ongoing execution support.
One round of clarification is included within 5 business days after the final memo is delivered.
Confidential materials may be required for the sprint to be effective. An NDA can be signed before materials are shared, using either your company’s NDA or one provided by our legal team.
If client materials are delayed, the sprint timeline may shift.
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