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Hi! I'm Head of Marketing at OhBEV. I’ve spent the last 18 years helping alcohol brands make sharper decisions — pressure-testing instinct, taste, and ambition into clearer positioning, stronger campaigns, and a more focused path to growth. Cited by Bloomberg, Bloomberg Newsweek, CNN, Forbes. See case studies I led here.
Know which opportunities are worth chasing now - and which distractions are quietly draining time, budget, and focus.
Pressure-test whether your positioning, packaging, story, channels, and trade logic are strong enough for the next stage.
Clarify where digital, content, retail, trade, paid media, and activations actually fit - instead of spreading budget across disconnected tactics.
Leave with a stronger argument for what to fund, what to stop, and how to win alignment with founders, sales, finance, or the C-Suite.
Two focused growth sprints for alcohol brands at different stages: one for marketing leaders who need to sharpen the next 90 days, and one for founders or owners who need to pressure-test the brand before bigger commercial decisions are made.
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Each sprint is designed to help alcohol leaders make better growth decisions before bigger money is spent. We pressure-test the brand, the market logic, the customer assumptions, and the next 90-day priorities - so you can reduce wasted activity, sharpen the agenda, and move forward with more confidence.
Early birds price till May 10th, 2026
For marketing leaders who need sharper presence, clearer messaging, and more confidence in high-stakes rooms.
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Early birds price till May 10th, 2026
For founders and brand owners who need to communicate their vision, lead with authority, and sell the brand with confidence.
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For alcohol brands preparing to launch a campaign and needing to pressure-test the idea, message, channels, audience logic, and execution risks.
Here’s what to know before choosing a sprint.
This is for alcohol founders, owners, marketing executives, and leadership teams who believe there is more growth available - but need sharper clarity on where the real opportunity is, what is blocking progress, and what should happen next.
Because alcohol brands are facing a harder growth environment. Consumers are drinking differently, budgets are under more scrutiny, digital channels are changing quickly, and leadership teams need stronger logic before committing to campaigns, launches, distribution pushes, or brand investments. A sprint helps pressure-test the assumptions behind those decisions before the market does.
We pressure-test your current brand, strategy, positioning, marketing activity, customer journey, trade logic, internal assumptions, and growth priorities. The goal is not to create more work. The goal is to find the highest-leverage moves and help you make better decisions faster.
Yes. The sprint works best when there is enough transparency to pressure-test the real business, not a polished version of it. To identify the right risks, gaps, and growth opportunities, we may need to review sensitive materials such as strategy decks, sales context, launch plans, distributor conversations, budgets, campaign performance, internal concerns, or upcoming decisions. We understand the importance of confidentiality. An NDA can be signed before any materials are shared, either using your company’s NDA or one provided by our legal team.
It is a focused strategic sprint. It is not generic coaching, and it is not a heavy consulting engagement with endless slides. It is built to challenge your thinking, expose blind spots, sharpen commercial priorities, and give you a clearer path forward.
You will leave with a sharper understanding of what is working, what is weak, what is being missed, and which opportunities are worth pursuing next. Depending on the sprint, this may include a priority map, strategic recommendations, positioning direction, campaign focus, launch guidance, or internal decision rationale.
Because unclear strategy makes everything more expensive. Packaging, campaigns, content, distribution, retail, trade support, and paid media all become riskier when the brand’s core assumptions have not been tested. A sprint helps you catch weak points before the market, retailers, distributors, or consumers do.
Choose the Marketing Executive Sprint if you are responsible for marketing performance, campaign direction, or the next 90 days of growth. Choose the Brand Owner Sprint if you are the founder, owner, or key decision-maker preparing for launch, relaunch, distribution, packaging, or bigger investment. Choose a Custom Team Workshop if the challenge involves alignment across multiple people or departments.